A little less admin. A lot more hospitality. Join the first 50 free trials
← Explore all apps
BistroApps SMS CampaignsAvailable to trial

Give past guests
their next reason to book.

Create personalised SMS campaigns from imported contacts or authorised Booking audiences. Preview message length, send a test, schedule the campaign and follow delivery progress from one place.

Free app trials for the first 50 restaurants.

Give guests a reason to return
YOUR RESTAURANT
Something delicious is happening this Friday. Our new seasonal menu is here. Shall we save you a table?Reply STOP to opt out
A little nudge. A lovely night out.
Illustrative workflow · example content
Personalised messagesTest sends & schedulingConsent & delivery tracking
WHY SMS CAMPAIGNS EARNS ITS PLACE

A real problem.
A specific way to solve it.

You have past guests to invite back, but no repeatable way to plan and track a campaign.

THE SERVICE PROBLEMWHAT SMS CAMPAIGNS DOESWHAT CHANGES FOR YOU

01Your guest list sits unused between visits.

Import CSV contacts or eligible Booking audiences, with source filters.

Build a relevant audience for a new menu or event.

02A campaign is sent before anyone checks the message.

Review the message estimate and send a test before the main campaign.

Catch copy and formatting issues before they reach your audience.

03You cannot tell what happened after pressing send.

Follow campaign progress and message delivery states, including failures and skips.

See which messages need attention.

THE CAPABILITIES BEHIND THE BENEFITS

From a guest list to a campaign you can control.

06 core capabilities
explained
01

CSV, manual & Booking contacts

Import lists, add contacts manually or bring in Booking guests from the sources your account can access.

Use your existing audience without rebuilding the guest list.
02

Source-based audience selection

Select contacts by their available source and venue context, with eligibility checked before sending.

Keep a venue’s campaign relevant to its guests.
03

Personalised message fields

Use supported contact merge fields to personalise the message body for each recipient.

Make the invitation feel connected to the guest.
04

SMS length & segment estimates

See character counts, GSM-7 or Unicode encoding and estimated SMS segments, with message-length limits.

Spot copy that creates extra SMS segments before sending.
05

Test, send now or schedule

Send a test to review the result, launch a prepared campaign or schedule it using the venue’s timezone.

Prepare the campaign when you have time and choose when it goes out.
06

Consent, opt-outs & delivery status

Sending checks consent and opt-out state. STOP replies update opt-outs, while delivery callbacks feed campaign progress.

Keep guest preferences and message outcomes visible.

Want to see how this would work in your restaurant?

Plan my first SMS campaign
PUT IT INTO A REAL SITUATION

A new menu deserves a proper invitation.

Prepare a campaign before the next service takes over your day.

EXAMPLE WORKFLOW
  1. 1

    Choose the audience

    Select an authorised Booking source or import a list with appropriate consent.

  2. 2

    Prepare and test

    Write the invitation, check personalisation and SMS segments, then send a test.

  3. 3

    Schedule and track

    Choose the send time and monitor the campaign’s delivery progress.

THE ACTUAL APP

Inside BistroApps SMS Campaigns.

Open full-size screenshot ↗
BistroApps SMS Campaigns product dashboard, with private details masked
Current public product screenshot. Private details are masked. The marketing illustration above uses example content.
WHAT YOU NEED TO KNOW BEFORE YOU CHOOSE

The practical
and technical details.

Clear requirements help you decide whether SMS Campaigns fits the way your restaurant works.

Discuss my setup
Contact inputs
CSV import, manual/custom contacts and authorised BistroApps Booking sources.
Sending provider
Your own Twilio connection and sender setup.
Message controls
Merge fields, character count, GSM-7/Unicode detection and segment estimation.
Scheduling
Immediate sending or a scheduled time interpreted in the venue’s timezone.
Delivery handling
Queued sending, progress reporting, provider status callbacks and STOP opt-outs.
Cost & consent
Twilio usage is separate. Segment estimates are not a final provider invoice; you remain responsible for appropriate permission to contact guests.
BEFORE YOU GET STARTED

Specific questions.
Useful answers.

Tell us about your devices, workflow and venue.
Talk through the details ↗

Does the app send through my own Twilio account?

Yes. SMS Campaigns supports a bring-your-own Twilio setup. Provider sending costs remain separate from app access.

Can I check a message before sending to everyone?

Yes. The campaign workflow includes a test-send action and message-length estimates before the main campaign.

Why do SMS segments matter?

Message length and encoding affect the number of SMS segments sent. The app estimates those segments so you can review long messages or Unicode characters before sending.

Does importing a contact mean I can market to them?

No. Importing is not consent. The app applies sending eligibility and opt-out checks, and your venue must have the appropriate permission for its campaign.

What does the free trial include?

The first 50 restaurants are invited to trial selected app access free. We’ll confirm availability, terms and any separate provider usage costs before setup.

START WITH YOUR RESTAURANT

Let’s put SMS Campaigns
to work for you.

Tell us what you need to solve. We’ll discuss the fit, explain the setup and help you take the next step.

Plan my first SMS campaign Ask a technical question ↗